In thinking about this whole concept of Idea Farming, I came to see the process as a journey. But not any ordinary journey. More specifically, Rapunzel's journey in the Disney movie, Tangled.
Of course the problem with sticking with what is safe is that we find that our life becomes dull, and repetitive, and as human beings, we are naturally drawn to exploring new things and ideas. We want to begin our lives, as Rapunzel does in her song, "When Will My Life Begin?"
Lucky for us, help can come unexpectedly and turn even the most far-fetched of ideas into a reality.
Now to make a beautiful Disney movie short, although you should definitely see the movie anyway, things turn out well for Rapunzel. She gets to see the glowing lights, but even more so, she realizes her true identity and even gets a very attractive husband out of the deal.